You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
How Social Media Marketing Efforts Influence Brand Equity Creation and Its Consequences: The Case of Luxury Brands
|
---|---|
Chapter number | 169 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_169 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Aikaterini Manthiou, Joonas Rokka, Bruno Godey, Liang (Rebecca) Tang |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 34 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 12% |
Student > Doctoral Student | 2 | 6% |
Student > Ph. D. Student | 2 | 6% |
Student > Master | 2 | 6% |
Professor | 1 | 3% |
Other | 3 | 9% |
Unknown | 20 | 59% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 26% |
Computer Science | 2 | 6% |
Arts and Humanities | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Materials Science | 1 | 3% |
Other | 0 | 0% |
Unknown | 20 | 59% |