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Mendeley readers
Chapter title |
The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities
|
---|---|
Chapter number | 66 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_66 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Anaïs Gretry, Csilla Horváth, Allard van Riel |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 18% |
Student > Ph. D. Student | 2 | 18% |
Student > Bachelor | 2 | 18% |
Professor > Associate Professor | 1 | 9% |
Student > Master | 1 | 9% |
Other | 0 | 0% |
Unknown | 3 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 45% |
Economics, Econometrics and Finance | 1 | 9% |
Decision Sciences | 1 | 9% |
Engineering | 1 | 9% |
Unknown | 3 | 27% |