Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing
Chapter title |
A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior
|
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Chapter number | 80 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_80 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Sahar Karimi, K. Nadia Papamichail, Christopher P. Holland, Karimi, Sahar, Papamichail, K. Nadia, Holland, Christopher P. |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 50% |
Unknown | 1 | 50% |