Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing
Chapter title |
Friend or Foe? A Small Business Success Story of Collaborating with Competitors Using Social Media
|
---|---|
Chapter number | 99 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_99 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Hulda G. Black, Leslie H. Vincent |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |