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Mendeley readers
Chapter title |
What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands
|
---|---|
Chapter number | 138 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_138 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Laurence Dessart, Anna Morgan-Thomas, Cleopatra Veloutsou |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 29 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 17% |
Student > Ph. D. Student | 4 | 14% |
Professor | 2 | 7% |
Lecturer | 1 | 3% |
Student > Doctoral Student | 1 | 3% |
Other | 0 | 0% |
Unknown | 16 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 10 | 34% |
Social Sciences | 2 | 7% |
Design | 1 | 3% |
Unknown | 16 | 55% |