You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Digital Natives and the University Classroom and Beyond: Prompting Analysis, Personal Expression, and Ongoing Discourse
|
---|---|
Chapter number | 2 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_2 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Curtis P. Haugtvedt |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 7% |
Student > Bachelor | 1 | 7% |
Lecturer | 1 | 7% |
Student > Doctoral Student | 1 | 7% |
Lecturer > Senior Lecturer | 1 | 7% |
Other | 0 | 0% |
Unknown | 10 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Agricultural and Biological Sciences | 2 | 13% |
Unspecified | 1 | 7% |
Business, Management and Accounting | 1 | 7% |
Economics, Econometrics and Finance | 1 | 7% |
Unknown | 10 | 67% |