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Mendeley readers
Chapter title |
Brands: What’s Love Got to Do with It?
|
---|---|
Chapter number | 200 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_200 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Audhesh Paswan, Pramod Iyer, Arezoo Davari |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 70 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 2 | 3% |
Germany | 1 | 1% |
Unknown | 67 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 12 | 17% |
Student > Ph. D. Student | 9 | 13% |
Student > Doctoral Student | 9 | 13% |
Professor > Associate Professor | 5 | 7% |
Student > Bachelor | 5 | 7% |
Other | 12 | 17% |
Unknown | 18 | 26% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 20 | 29% |
Psychology | 11 | 16% |
Arts and Humanities | 5 | 7% |
Philosophy | 4 | 6% |
Agricultural and Biological Sciences | 3 | 4% |
Other | 9 | 13% |
Unknown | 18 | 26% |