Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing
Chapter title |
Microfoundations of Ethical Marketing Decision Making
|
---|---|
Chapter number | 254 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_254 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Sharam Alijani |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 33% |
Student > Postgraduate | 1 | 33% |
Student > Master | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Computer Science | 1 | 33% |
Psychology | 1 | 33% |