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Mendeley readers
Chapter title |
The Effectiveness of Comparative Advertising: Examining Consumers’ Perspectives in Different Cultures
|
---|---|
Chapter number | 56 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_56 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Alexander Muk, Christina Chung, En-Chi Chang |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 50% |
Unknown | 1 | 50% |