Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing
Chapter title |
The Effects of Online Negative Word-of-Mouth: An Empirical Study
|
---|---|
Chapter number | 216 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_216 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 20% |
Student > Ph. D. Student | 1 | 10% |
Researcher | 1 | 10% |
Student > Master | 1 | 10% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 30% |
Psychology | 1 | 10% |
Social Sciences | 1 | 10% |
Unknown | 5 | 50% |