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X Demographics
Mendeley readers
Title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
---|---|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4 |
ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 3 | 43% |
Belgium | 1 | 14% |
Unknown | 3 | 43% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 6 | 86% |
Scientists | 1 | 14% |
Mendeley readers
The data shown below were compiled from readership statistics for 145 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Iran, Islamic Republic of | 1 | <1% |
Pakistan | 1 | <1% |
Germany | 1 | <1% |
Brazil | 1 | <1% |
Unknown | 141 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 35 | 24% |
Student > Master | 29 | 20% |
Student > Bachelor | 16 | 11% |
Student > Postgraduate | 9 | 6% |
Researcher | 8 | 6% |
Other | 26 | 18% |
Unknown | 22 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 71 | 49% |
Economics, Econometrics and Finance | 14 | 10% |
Social Sciences | 8 | 6% |
Psychology | 6 | 4% |
Arts and Humanities | 6 | 4% |
Other | 18 | 12% |
Unknown | 22 | 15% |