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Timeline
Mendeley readers
Chapter title |
Customer Engagement with Augmented Reality Mobile Apps: An Abstract
|
---|---|
Chapter number | 89 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_89 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Graeme McLean, Alan Wilson, McLean, Graeme, Wilson, Alan |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 6% |
Student > Bachelor | 1 | 6% |
Researcher | 1 | 6% |
Professor > Associate Professor | 1 | 6% |
Student > Postgraduate | 1 | 6% |
Other | 0 | 0% |
Unknown | 11 | 69% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 19% |
Arts and Humanities | 1 | 6% |
Design | 1 | 6% |
Unknown | 11 | 69% |