You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources: An Abstract
|
---|---|
Chapter number | 83 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_83 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Yunmei Kuang, Kuang, Yunmei |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Librarian | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 20% |
Business, Management and Accounting | 1 | 20% |
Unknown | 3 | 60% |