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Mendeley readers
Chapter title |
Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract
|
---|---|
Chapter number | 17 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_17 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Edward L. Nowlin, Claas Christian Germelmann, Sahar Karimi, Nawar N. Chaker, David M. Houghton, Doug Walker, Klaus-Peter Wiedmann, Nowlin, Edward L., Germelmann, Claas Christian, Karimi, Sahar, Chaker, Nawar N., Houghton, David M., Walker, Doug, Wiedmann, Klaus-Peter |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Social Sciences | 1 | 20% |
Unknown | 3 | 60% |