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Chapter title |
An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract
|
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Chapter number | 107 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_107 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Tarek Mady, Sarah Mady, Mady, Tarek, Mady, Sarah |