Attention for Chapter 100:
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
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Chapter title |
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
|
Chapter number |
100 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_100 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Martin Key, Terry Clark, O. C. Ferrell, Mark Peterson, Leyland Pitt, David Stewart
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
1 |
100% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
100% |