Attention for Chapter 144:
How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract
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Chapter title |
How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract
|
Chapter number |
144 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_144 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Sreedhar Madhavaram, Dorcia Bolton, Madhavaram, Sreedhar, Bolton, Dorcia
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
20% |
Librarian |
1 |
20% |
Unknown |
3 |
60% |
Readers by discipline |
Count |
As % |
Arts and Humanities |
1 |
20% |
Business, Management and Accounting |
1 |
20% |
Unknown |
3 |
60% |