Attention for Chapter 121:
An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
|
Chapter number |
121 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_121 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Cuauhtemoc Luna-Nevarez, Enda McGovern, Luna-Nevarez, Cuauhtemoc, McGovern, Enda
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Postgraduate |
2 |
25% |
Researcher |
1 |
13% |
Professor |
1 |
13% |
Unknown |
4 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
25% |
Computer Science |
1 |
13% |
Social Sciences |
1 |
13% |
Unknown |
4 |
50% |