Attention for Chapter 32:
Virtual Reality (VR) Content Is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic: An Abstract
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Chapter title |
Virtual Reality (VR) Content Is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic: An Abstract
|
Chapter number |
32 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_32 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Kerry T. Manis, Manis, Kerry T.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
26 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
3 |
12% |
Student > Doctoral Student |
3 |
12% |
Lecturer |
2 |
8% |
Lecturer > Senior Lecturer |
1 |
4% |
Unspecified |
1 |
4% |
Other |
2 |
8% |
Unknown |
14 |
54% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
10 |
38% |
Social Sciences |
2 |
8% |
Unspecified |
1 |
4% |
Unknown |
13 |
50% |