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Chapter title |
Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract
|
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Chapter number | 244 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_244 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Jihoon Cho, Anocha Aribarg, Puneet Manchanda, Cho, Jihoon, Aribarg, Anocha, Manchanda, Puneet |