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Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract
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Chapter title |
Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract
|
Chapter number |
1 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_1 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Jamie Carlson, Yi-Chuan Liao, Mohammad M. Rahman, Carlson, Jamie, Liao, Yi-Chuan, Rahman, Mohammad M.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
13% |
Student > Doctoral Student |
1 |
13% |
Unknown |
6 |
75% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
13% |
Business, Management and Accounting |
1 |
13% |
Engineering |
1 |
13% |
Unknown |
5 |
63% |