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Mendeley readers
Chapter title |
The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract
|
---|---|
Chapter number | 142 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_142 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Klaus-Peter Wiedmann, Walter von Mettenheim, Wiedmann, Klaus-Peter, von Mettenheim, Walter |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 12% |
Student > Doctoral Student | 3 | 12% |
Lecturer | 1 | 4% |
Student > Ph. D. Student | 1 | 4% |
Student > Postgraduate | 1 | 4% |
Other | 0 | 0% |
Unknown | 17 | 65% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 15% |
Economics, Econometrics and Finance | 2 | 8% |
Social Sciences | 2 | 8% |
Unknown | 18 | 69% |