Attention for Chapter 62:
Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty Through Online Brand Community Engagement, Brand Trust and CSR Authenticity: An Abstract
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Chapter title |
Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty Through Online Brand Community Engagement, Brand Trust and CSR Authenticity: An Abstract
|
Chapter number |
62 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_62 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Joon Soo Lim, Hua Jiang, Lim, Joon Soo, Jiang, Hua
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
30 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
3 |
10% |
Student > Ph. D. Student |
3 |
10% |
Student > Master |
2 |
7% |
Professor |
2 |
7% |
Student > Doctoral Student |
1 |
3% |
Other |
1 |
3% |
Unknown |
18 |
60% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
8 |
27% |
Philosophy |
1 |
3% |
Economics, Econometrics and Finance |
1 |
3% |
Social Sciences |
1 |
3% |
Engineering |
1 |
3% |
Other |
0 |
0% |
Unknown |
18 |
60% |