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Marketing Opportunities and Challenges in a Changing Global Marketplace

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Cover of 'Marketing Opportunities and Challenges in a Changing Global Marketplace'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract
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    Chapter 2 Between a Banker and a Barbie: The Illusions of Social Media: An Abstract
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    Chapter 3 A Longitudinal Review of Models in Marketing Research: An Abstract
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    Chapter 4 What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract
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    Chapter 5 Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract
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    Chapter 6 Decision-Making and Interruptions: An Abstract
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    Chapter 7 Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract
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    Chapter 8 Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract
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    Chapter 10 All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions: An Abstract
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    Chapter 11 All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract
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    Chapter 12 All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract
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    Chapter 13 Non-Compliance Is a Double-Edged Sword: An Abstract
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    Chapter 14 A Critical Review of Institutional Theory in Marketing: An Abstract
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    Chapter 15 Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions: An Abstract
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    Chapter 16 Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract
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    Chapter 17 Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract
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    Chapter 18 Special Session: Measuring Salesperson Storytelling: An Abstract
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    Chapter 19 How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract
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    Chapter 20 Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract
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    Chapter 21 Product Innovation Determinants and Export Performance in French and Ukrainian SMEs
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    Chapter 22 Special Session: The (Co-)creation of Brand Heritage: An Abstract
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    Chapter 23 Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract
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    Chapter 24 Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract
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    Chapter 25 Exploration of the Role of Packaging Design for Multi-tier Private Brands: An Abstract
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    Chapter 26 Understanding Risk Statements Within Drug Injury Advertising: An Abstract
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    Chapter 27 The Effect of Social Distance on Donations to Care Versus Cure: An Abstract
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    Chapter 28 Customer Reactions to Voluntary Use of Automated Service Interactions: An Abstract
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    Chapter 29 Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract
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    Chapter 30 An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract
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    Chapter 31 Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making
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    Chapter 32 Virtual Reality (VR) Content Is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic: An Abstract
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    Chapter 33 Explaining Sustainable Consumption: A Theoretical and Empirical Analysis: An Abstract
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    Chapter 34 Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? An Abstract
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    Chapter 35 It Looks Good so Let’s Show it off: A Psychoraphic Segmentation of Instagrammers: An Abstract
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    Chapter 36 I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
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    Chapter 37 Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract
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    Chapter 38 Special Session on Research Opportunities in Direct Selling: An Abstract
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    Chapter 39 Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years: An Abstract
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    Chapter 40 Does Training Teachers in Financial Education Improve Students’ Financial Well-Being? An Abstract
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    Chapter 41 The Logo Life Cycle: An Abstract
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    Chapter 42 Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract
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    Chapter 43 Disentangling the Meanings of Brand Authenticity: An Abstract
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    Chapter 44 Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract
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    Chapter 45 Return on Investment of Effective Complaint Management: Synthesis and Research Directions: An Abstract
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    Chapter 46 Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation: An Abstract
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    Chapter 47 The Study of Different Factors Affecting Salesperson Deviance: An Abstract
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    Chapter 48 Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride: An Abstract
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    Chapter 49 Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip: An Abstract
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    Chapter 50 From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract
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    Chapter 51 Co-creators Endorsing their Winning Product Idea in Ads: Dealing with Brand Audiences’ Skepticism: An Abstract
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    Chapter 52 Right Digit Effect and Subjective Relative Income: An Abstract
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    Chapter 54 Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract
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    Chapter 55 Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract
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    Chapter 56 A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort: An Abstract
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    Chapter 57 Digital Advocacy Among Industrial Employees: An Abstract
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    Chapter 58 When my Brand does Something Morally Wrong: An Abstract
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    Chapter 59 The Evolution of Influencer–Follower Relationships: A Life-Cycle Approach: An Abstract
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    Chapter 60 How and When does Functional Diversity Impact Sales Team Effectiveness: An Abstract
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    Chapter 61 Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract
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    Chapter 62 Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty Through Online Brand Community Engagement, Brand Trust and CSR Authenticity: An Abstract
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    Chapter 63 Digital Customer Empowerment Tools for Marketers: An Abstract
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    Chapter 65 The Impact of Culture on Humorous Ads: An Abstract
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    Chapter 66 RELQUAL-determinants on Satisfaction in Buyer–Supplier Relationship of Puerto Rican SMEs: An Abstract
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    Chapter 67 Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention: An Abstract
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    Chapter 68 Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors: An Abstract
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    Chapter 69 Understanding Information Bias: The Perspective of Online Review Component: An Abstract
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    Chapter 70 Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract
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    Chapter 71 How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract
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    Chapter 72 To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract
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    Chapter 73 Inferences about Target Marketing from Languages on Website and its Implications: An Abstract
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    Chapter 74 Consumer Response to Sport Sponsor’s Message Articulation and Activation on Twitter: An Abstract
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    Chapter 75 Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract
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    Chapter 76 The Effect of Emoji Incongruency in Social Media: An Abstract
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    Chapter 77 Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract
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    Chapter 78 Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon: An Abstract
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    Chapter 79 Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract
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    Chapter 80 Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda: An Abstract
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    Chapter 81 The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract
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    Chapter 82 A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract
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    Chapter 83 Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources: An Abstract
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    Chapter 84 Preliminary Tests of the Consumer Normalcy Scale: An Abstract
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    Chapter 85 The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age
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    Chapter 86 Online Versus Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: An Abstract
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    Chapter 87 The Effect of Fear, Threat, and Trust Among Voters in the 2016 U.S. Presidential Election: An Abstract
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    Chapter 88 Towards a Model of Inclusive Ethnic Advertising: An Abstract
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    Chapter 89 Customer Engagement with Augmented Reality Mobile Apps: An Abstract
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    Chapter 90 How Organizations can Capitalize on Customer-Caused Failures: An Abstract
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    Chapter 91 Self-Gift, Luxury Consumption, and Materialism: The Way to Happiness! An Abstract
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    Chapter 92 Why do Consumers Procrastinate and What Happens Next? An Abstract
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    Chapter 93 Food Acculturation of Professional Expatriates: A Cross-Cultural Study: An Abstract
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    Chapter 94 Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption
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    Chapter 95 Social Media Sentiment, Customer Satisfaction, and Stock Returns: An Abstract
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    Chapter 96 Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract
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    Chapter 97 Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance: An Abstract
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    Chapter 98 The Impact of Sonic Logos on Brand Perceptions: An Abstract
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    Chapter 99 Gifting Practices: Is it Really the Thought that Counts? An Abstract
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    Chapter 100 Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
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    Chapter 101 Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era: An Abstract
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    Chapter 102 Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract
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    Chapter 103 How Women Respond to Female Empowerment Songs: An Abstract
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    Chapter 104 Why I Will Not Use You for My Campaign: The Relationship Between Brand Managers and Sportswomen: An Abstract
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    Chapter 105 Candidates as Experiential Brands in U.S. Presidential Elections: An Abstract
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    Chapter 106 Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract
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    Chapter 107 An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract
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    Chapter 108 Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices: An Abstract
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    Chapter 109 Men and the Food Leftovers of Attractive Others: An Abstract
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    Chapter 110 Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: An Abstract
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    Chapter 111 Special Session: Marketing and Consumer Wellbeing in Digital Environment: An Abstract
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    Chapter 112 Modelling for Mobile: Developing the mUTAUT Model: An Abstract
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    Chapter 113 Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
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    Chapter 114 Value Destruction in Multichannel Services: An Abstract
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    Chapter 115 Women Leaders and Firm Performance: Unpacking the Effect of Gender and Trust: An Abstract
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    Chapter 116 Online Sensory Marketing: The Crossmodal Effect of Background Music and the Look and Feel of a Webshop on Consumer Reactions
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    Chapter 117 Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty: An Abstract
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    Chapter 118 Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract
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    Chapter 119 The Effect of the User Experience Cycle on the Adoption of Smart Technologies for Innovative Consumers: The Case of Mass-fashion and Luxury Wearables: An Abstract
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    Chapter 120 Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract
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    Chapter 121 An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
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    Chapter 122 Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract
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    Chapter 123 Revising the Concept and Effectiveness of the Customer Orientation of Salespeople: An Abstract
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    Chapter 124 Value from Experiences and Customer Happiness: Implications for Customer Experience Management: An Abstract
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    Chapter 125 How do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China: An Abstract
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    Chapter 126 The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract
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    Chapter 127 Virtual Trade Show (VTS): A Systematic Literature Review: An Abstract
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    Chapter 128 Confronting the Customer–Engagement Paradox in Sales–Leader Succession: An Abstract
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    Chapter 129 Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract
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    Chapter 130 Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract
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    Chapter 131 How Cultural and Institutional Dimensions Shape Consumer–Brand Relationships’ Effects on Brand Loyalty: An Abstract
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    Chapter 132 Synthesizing Negative Critical Incidents: Integration of Service Failure–Recovery and Brand Transgression Streams: An Abstract
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    Chapter 133 Bandwagon Consumption among the Black Middle Class
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    Chapter 134 The Issues and Impacts of Programmatic Advertising in the Financial Sector: An Abstract
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    Chapter 135 Marketing When Insiders are Locked in: An Abstract
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    Chapter 136 Variability of Brands: Perspectives of Perceived Entitativity: An Abstract
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    Chapter 137 An Affinity for Variety: Umbrella Brands and Buyer Behavior: An Abstract
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    Chapter 138 Think versus Feel: Two Dimensions of Brand Anthropomorphism: An Abstract
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    Chapter 139 Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Consumer Ethnocentrism on Consumers’ Responses: An Abstract
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    Chapter 140 The Paradigm of Sharing: A Unifying Conceptualization: An Abstract
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    Chapter 141 From Third Place to Third Space: How Social Networking Sites Shape the Perception of our Social Spaces: An Abstract
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    Chapter 142 The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract
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    Chapter 144 How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract
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    Chapter 145 Knowledge is Power: The Moderating Effect of Product Knowledge: An Abstract
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    Chapter 147 The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson Performance: An Abstract
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    Chapter 148 When Crowdsourcing Proposition Rejection Reinforces Brand Relationship: An Abstract
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    Chapter 149 Co-creation for Customer Engagement Management: When do they Want to Talk? An Abstract
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    Chapter 151 Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
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    Chapter 152 In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract
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    Chapter 153 Predicting the Future of Advertising Creative Research: An Abstract
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    Chapter 154 Investigating the Effect of Mobile In-store Promotions on Purchase Intention: Is WhatsApp More Effective? An Abstract
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    Chapter 155 Influential Language, Imagery, and Claims in Print Advertising: An Abstract
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    Chapter 157 Point of Sale Donations from a Managerial Perspective: An Abstract
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    Chapter 158 When Extremely Good is not Enough for Sustainability Disclosures: An Abstract
  153. Altmetric Badge
    Chapter 159 Determining Factors of the Sustainability Orientation: An Examination from the Past to the Present: An Abstract
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    Chapter 161 Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract
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    Chapter 163 Exposing Underage Consumers to Alcohol Branding in Sport Sponsorship: An Abstract
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    Chapter 164 When does Creativity Matter? The Impact of Consumption Motive and Claim Set-Size: An Abstract
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    Chapter 165 An Investigation of Slacktivism in Online Donation Campaigns: An Abstract
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    Chapter 166 An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective
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    Chapter 167 Utilitarian versus Hedonic Brands: Cognitive and Affective Country Image Components: An Abstract
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    Chapter 168 Consumer Acculturation as a Process: A Propensity to Acculturate Index and an Adapted Acculturation Scale: An Abstract
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    Chapter 169 Investigating the Effect of Social Comparison on Helping Behavior: The Moderating Role of Self-Construal Level and the Mediating Role of Emotion: An Abstract
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    Chapter 170 How does Providing Financial Information Impact Retirement Intentions? An Abstract
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    Chapter 171 The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract
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    Chapter 172 The Usefulness of Brand Polarization to Various Parties: An Abstract
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    Chapter 173 The Picture of Luxury: Millennials’ Relationship with Luxury Brands: An Abstract
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    Chapter 174 The Influence of Brand Acquisition on Perceived Authenticity: An Abstract
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    Chapter 175 A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract
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    Chapter 176 An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior: An Abstract
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    Chapter 177 From the Store to the Kitchen: The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices: An Abstract
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    Chapter 178 Use of Surveytainment Elements in Knowledge-Assessment Tests: An Abstract
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    Chapter 179 Soft Skills as an Assessed Course Component: An Abstract
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    Chapter 180 The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups: An Abstract
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    Chapter 181 I Pay, therefore I Am (An A): Co-Creation of Value in Higher Education: An Abstract
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    Chapter 182 The Future of Terroir: An Abstract
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    Chapter 183 Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract
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    Chapter 184 A Study of Camino de Santiago Hikers: An Abstract
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    Chapter 185 The Effect of Big Data on Small Firm Marketing Capabilities: An Abstract
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    Chapter 186 Frontiers of Internal Marketing: How Cultures of Procrastination and Improvisation Drive Project Performance: An Abstract
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    Chapter 188 Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities: An Abstract
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    Chapter 189 The Effect of Fake News on the Relationship between Brand Equity and Consumer Responses to Premium Brands: An Abstract
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    Chapter 190 Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract
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    Chapter 191 The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation: An Abstract
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    Chapter 192 Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
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    Chapter 193 A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth Communications
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    Chapter 194 Leadership Effectiveness and Marketing Successful Stories in Latin America: An Abstract
  186. Altmetric Badge
    Chapter 195 A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract
  187. Altmetric Badge
    Chapter 196 Should I Care for the Environment or Myself? Ads for Green Products: An Abstract
  188. Altmetric Badge
    Chapter 197 Examination of the Preference of French Consumers in the Fashion Sector: How Important is Ethical Attribute? An Abstract
  189. Altmetric Badge
    Chapter 198 The Marketing of International Humanitarian Aid in a Changing Global Marketplace: An Abstract
  190. Altmetric Badge
    Chapter 199 The Value of Psychological Capital for Customer Participation Management: An Abstract
  191. Altmetric Badge
    Chapter 200 An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
  192. Altmetric Badge
    Chapter 201 Demystifying Perceived Psychological Proximity for Hedonic Product Choices: An Abstract
  193. Altmetric Badge
    Chapter 202 Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing: An Abstract
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    Chapter 203 Virtual Reality Branding Campaigns, Impact and Public Perception: An Abstract
  195. Altmetric Badge
    Chapter 204 Consumer Response to Product Safety Recall: An Empirical Research from China: An Abstract
  196. Altmetric Badge
    Chapter 205 When the Star Beckons: Celebrity-Branded Products and Retailer Resonance: An Abstract
  197. Altmetric Badge
    Chapter 206 Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract
  198. Altmetric Badge
    Chapter 207 Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract
  199. Altmetric Badge
    Chapter 208 High Growth Private Companies: Values-Led and Profitable: An Abstract
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    Chapter 209 Chinese Consumers’ Attitudes of Chinese Versus Western Fashion Brands: An Exploration of Possible Predictor Variables Related to Individual and Cultural Values: An Abstract
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    Chapter 210 Using the Online Search Volume to Predict Performance: An Abstract
  202. Altmetric Badge
    Chapter 211 Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: An Abstract
  203. Altmetric Badge
    Chapter 212 Special Session: New Directions in B2B Sales and Marketing Research AMS 2019 Annual Conference, Vancouver: An Abstract
  204. Altmetric Badge
    Chapter 213 Special Session: Brand Heritage: Cross Cultural Perceptions: An Abstract
  205. Altmetric Badge
    Chapter 214 Effective Pricing Strategies: Investigating the Contrast Between Theory and Practice: An Abstract
  206. Altmetric Badge
    Chapter 215 Price Priming Effects in Online Display Ads: An Abstract
  207. Altmetric Badge
    Chapter 217 A Value-Based Model of Consumer Smartphone Usage for Online Transactions: The Role of Consumer Characteristics and Purchasing Situation: An Abstract
  208. Altmetric Badge
    Chapter 218 Effects of Double Language Labeling in the Context of FMCG-Products: A Mixed-Methods Approach: An Abstract
  209. Altmetric Badge
    Chapter 219 What Makes the Difference? Employee Social Media Brand Engagement: An Abstract
  210. Altmetric Badge
    Chapter 220 Why the Shortened ADAPTS Scale Should Not Be Used for Sales Students: An Abstract
  211. Altmetric Badge
    Chapter 221 White Coats, Mild Manners, and Good Doctors? When Red Decreases Perception of Dominance: An Abstract
  212. Altmetric Badge
    Chapter 222 Value Co-Creation and Behavioral Consequences: Evidence from Brazilian Consumers: An Abstract
  213. Altmetric Badge
    Chapter 223 Subjective Financial Deprivation and Budget Allocation Preferences: An Abstract
  214. Altmetric Badge
    Chapter 224 Is There a Self Beyond Identity: An Abstract
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    Chapter 225 How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name: An Abstract
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    Chapter 226 The Spill-Over Effect of the Emotional Reaction to the Use of Internet on the Intention to Use Internet of Things (IoT) Services: An Abstract
  217. Altmetric Badge
    Chapter 227 Online Environment–Product Congruence: The Role of Experience and Product Consumption Type on Product Liking: An Abstract
  218. Altmetric Badge
    Chapter 228 How Peer-to-Peer Sharing Promotes Product Purchase: An Abstract
  219. Altmetric Badge
    Chapter 229 Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition: An Abstract
  220. Altmetric Badge
    Chapter 230 Perceptions of Power in the Digital Era: An Investigation of Idea Crowdsourcing versus Crowdvoting: An Abstract
  221. Altmetric Badge
    Chapter 231 Gamification Research in View of Bibliometrics: A Literature Trend, Bibliographic Coupling, and Co-citation Analysis: An Abstract
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    Chapter 232 The Conceptualization and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages
  223. Altmetric Badge
    Chapter 233 Interacting and Learning through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage: An Abstract
  224. Altmetric Badge
    Chapter 234 Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case: An Abstract
  225. Altmetric Badge
    Chapter 235 New Product Advantage Infused by Marketing and Technical Resources: Does Modularity Design Matter? An Abstract
  226. Altmetric Badge
    Chapter 236 Responses to Female Sexual Power Portrayals in Ads: An Abstract
  227. Altmetric Badge
    Chapter 237 Psychological Effects of Social Exclusion on Stereotyping and Consumer Behavior: An Abstract
  228. Altmetric Badge
    Chapter 238 Authentic Ethnic Advertisements Perception: An Abstract
  229. Altmetric Badge
    Chapter 239 Personalized Online Recommendations and the Effect of Trust and Valence: An Abstract
  230. Altmetric Badge
    Chapter 240 The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: An Abstract
  231. Altmetric Badge
    Chapter 241 Supply Chain Resilience on Business Continuity Programs: The Role of Anticipated, Inherent, and Adaptive Resilience: An Abstract
  232. Altmetric Badge
    Chapter 242 Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas: An Abstract
  233. Altmetric Badge
    Chapter 243 Every Coin has Two Sides: The Negative Effects of Brand Social Power, the Dual Character of Face, and Counterfeit Luxury Consumption: An Abstract
  234. Altmetric Badge
    Chapter 244 Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract
  235. Altmetric Badge
    Chapter 245 Role of Task Difficulty in Brand Image Measurements: An Abstract
  236. Altmetric Badge
    Chapter 246 “What-are-you-looking-at?”: Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
  237. Altmetric Badge
    Chapter 247 The Effect of Consumers’ Asset Specificity Sensitivity on Mobile Payment Service Adoption: The Role of Switching Cost and Product Compatibility: An Abstract
  238. Altmetric Badge
    Chapter 248 Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: An Abstract
  239. Altmetric Badge
    Chapter 250 Top Management Emphasis and Silo-Spanning Communication for Marketing Knowledge Integration: An Empirical Examination: An Abstract
  240. Altmetric Badge
    Chapter 251 Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract
  241. Altmetric Badge
    Chapter 253 Leveraging User-Generated Content for Demand-Side Strategy: An Abstract
  242. Altmetric Badge
    Chapter 254 Sense and Sensibility: What are Customers Looking for in Online Product Reviews? An Abstract
  243. Altmetric Badge
    Chapter 255 Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract
  244. Altmetric Badge
    Chapter 256 The Lazarus Touch of Heritage: Place Branding, a Multi Stakeholder Study: An Abstract
  245. Altmetric Badge
    Chapter 257 The Influence of Retail Return Policies on Brand Image: An Abstract
  246. Altmetric Badge
    Chapter 258 Bridging Islands: Boundary Resources in Solution Networks: An Abstract
  247. Altmetric Badge
    Chapter 259 Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
  248. Altmetric Badge
    Chapter 260 How can Supervisors Help Frontline Employees Deal with Customer Mistreatment? An Abstract
  249. Altmetric Badge
    Chapter 261 Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract
  250. Altmetric Badge
    Chapter 262 Integrating Social and Activity Utilities to Explain Consumption: An Abstract
  251. Altmetric Badge
    Chapter 263 Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: An Abstract
  252. Altmetric Badge
    Chapter 264 Shopping Mall Values, Customer Satisfaction, and Loyalty: The Moderation of Education Level in Morocco: An Abstract
  253. Altmetric Badge
    Chapter 265 Usability of Automated Driving Functions: A User Experience Study
  254. Altmetric Badge
    Chapter 266 Social Media Usage, Status Consumption, and Online Public Consumption: An Abstract
  255. Altmetric Badge
    Chapter 268 The Public Healthcare System as a Service Network: An Assessment through the Time: An Abstract
  256. Altmetric Badge
    Chapter 269 Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract
  257. Altmetric Badge
    Chapter 270 Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract
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Title
Marketing Opportunities and Challenges in a Changing Global Marketplace
Published by
Springer International Publishing, February 2020
DOI 10.1007/978-3-030-39165-2
ISBNs
978-3-03-039164-5, 978-3-03-039165-2
Editors

Wu, Shuang, Pantoja, Felipe, Krey, Nina

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