Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Springer Nature Switzerland
Chapter title |
Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract
|
---|---|
Chapter number | 1 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_1 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Racat, Margot, Kacha, Mathieu, Carlson, Brad D., Capelli, Sonia |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Social Sciences | 1 | 25% |
Unknown | 2 | 50% |