You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Impact of Downstream Online Ratings on Upstream B2B Relationships: An Abstract
|
---|---|
Chapter number | 153 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_153 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Nguyen, Thanh (Hans), Lawrence, Justin, Crecelius, Andrew, McClure, Colleen, Scheer, Lisa |