Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Springer Nature Switzerland
Chapter title |
The Transformative Power of Artificial Intelligence for Managing Customer Relationships: An Abstract
|
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Chapter number | 124 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_124 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Hopkinson, Paul J., Singhal, Aishwarya, Perez-Vega, Rodrigo, Waite, Kathryn |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 18% |
Student > Bachelor | 1 | 9% |
Researcher | 1 | 9% |
Student > Master | 1 | 9% |
Unknown | 6 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 18% |
Business, Management and Accounting | 1 | 9% |
Energy | 1 | 9% |
Unknown | 7 | 64% |