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Mendeley readers
Chapter title |
Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract
|
---|---|
Chapter number | 145 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_145 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-del-Amo, María-del-Carmen |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Lecturer | 1 | 10% |
Lecturer > Senior Lecturer | 1 | 10% |
Unknown | 7 | 70% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Business, Management and Accounting | 1 | 10% |
Economics, Econometrics and Finance | 1 | 10% |
Unknown | 7 | 70% |