Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Springer Nature Switzerland
Chapter title |
Brands’ Response to Cancel Culture: Connecting Marketplace Actors: An Abstract
|
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Chapter number | 166 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_166 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Aboelenien, Aya, Nguyen, Chau Minh |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 25% |
Unspecified | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Unknown | 4 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 38% |
Unspecified | 1 | 13% |
Unknown | 4 | 50% |