Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Springer Nature Switzerland
Chapter title |
Should Firms Encourage Employees to Engage in Work-Related Social Media Use? An Abstract
|
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Chapter number | 164 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_164 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Mossaei, Neda, Parker, Janna M., Hair, Joseph |
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 10% |
Lecturer | 1 | 10% |
Lecturer > Senior Lecturer | 1 | 10% |
Unknown | 7 | 70% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 2 | 20% |
Computer Science | 1 | 10% |
Unknown | 7 | 70% |