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Chapter title |
Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment: An Abstract
|
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Chapter number | 147 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_147 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Bambauer-Sachse, Silke, Stuhldreier, Sanja Maria |