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Mendeley readers
Chapter title |
Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract
|
---|---|
Chapter number | 24 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_24 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Weismueller, Jason, Gruner, Richard L., Harrigan, Paul |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 11% |
Professor | 1 | 6% |
Student > Ph. D. Student | 1 | 6% |
Student > Master | 1 | 6% |
Unknown | 13 | 72% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 17% |
Unspecified | 2 | 11% |
Unknown | 13 | 72% |