Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Springer Nature Switzerland
Chapter title |
The Power of the Omnichannel Strategy and the Role of Marketing in This Challenge: An Abstract
|
---|---|
Chapter number | 108 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_108 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Pellicelli, Anna Claudia, Garrone, Carola Romana |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 13% |
Student > Bachelor | 1 | 13% |
Student > Doctoral Student | 1 | 13% |
Unknown | 5 | 63% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 25% |
Economics, Econometrics and Finance | 1 | 13% |
Unknown | 5 | 63% |