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Mendeley readers
Chapter title |
Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract
|
---|---|
Chapter number | 56 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_56 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Koskie, Melanie Moore, Beck, Brittany B., Zmich, Louis J., Mertz, Breanne A. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 3 | 27% |
Professor | 1 | 9% |
Student > Ph. D. Student | 1 | 9% |
Student > Doctoral Student | 1 | 9% |
Unknown | 5 | 45% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 3 | 27% |
Business, Management and Accounting | 2 | 18% |
Environmental Science | 1 | 9% |
Unknown | 5 | 45% |