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Mendeley readers
Chapter title |
New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
|
---|---|
Chapter number | 23 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_23 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Bayarassou, Oula, Cherif, Emna, Guizani, Haythem, Becheur, Imene |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 3 | 20% |
Lecturer > Senior Lecturer | 1 | 7% |
Librarian | 1 | 7% |
Lecturer | 1 | 7% |
Student > Doctoral Student | 1 | 7% |
Other | 1 | 7% |
Unknown | 7 | 47% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 3 | 20% |
Business, Management and Accounting | 3 | 20% |
Computer Science | 2 | 13% |
Unknown | 7 | 47% |