Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Springer Nature Switzerland
Chapter title |
Tip Framing and the Appropriate Context: An Abstract
|
---|---|
Chapter number | 100 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_100 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Hardman, Haley, Landers, V. Myles, Adams, Frank G., Gomes, Paulo |