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Chapter title |
Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube About COVID-19: An Abstract
|
---|---|
Chapter number | 44 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_44 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Mathur, Anil |