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Mendeley readers
Chapter title |
Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract
|
---|---|
Chapter number | 91 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_91 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Barhorst, Jennifer Brannon, McLean, Graeme, Krey, Nina, Evanschitzky, Heiner |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Student > Ph. D. Student | 1 | 20% |
Lecturer > Senior Lecturer | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Psychology | 1 | 20% |
Design | 1 | 20% |
Unknown | 2 | 40% |