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Mendeley readers
Chapter title |
Special Session: Marketing Research Automation and Robotization (M-RAR): A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? An Abstract
|
---|---|
Chapter number | 144 |
Book title |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
|
DOI | 10.1007/978-3-031-24687-6_144 |
Book ISBNs |
978-3-03-124686-9, 978-3-03-124687-6
|
Authors |
Schmidt, Steffen, Karampournioti, Evmorfia, Wiedmann, Klaus-Peter, Buckler, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 2 | 40% |
Unknown | 3 | 60% |