Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
A Characterisation of Consumer Empowerment Drawn from Three Views of Power
|
---|---|
Chapter number | 99 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_99 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Haitham Al Shibly, Janet Aisbett, Guilherme Pires |
Country | Count | As % |
---|---|---|
Unknown | 27 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 6 | 22% |
Student > Bachelor | 3 | 11% |
Student > Postgraduate | 3 | 11% |
Student > Master | 3 | 11% |
Student > Doctoral Student | 1 | 4% |
Other | 3 | 11% |
Unknown | 8 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 10 | 37% |
Social Sciences | 6 | 22% |
Economics, Econometrics and Finance | 2 | 7% |
Unknown | 9 | 33% |