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Mendeley readers
Chapter title |
Ad Acceptance: Scale Development, Purification, and Validation of Cell Telephone Advertising Acceptance
|
---|---|
Chapter number | 31 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_31 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Anshu Saran, Kevin Cruthirds, M. S. Minor |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 17% |
Professor | 1 | 17% |
Lecturer | 1 | 17% |
Student > Postgraduate | 1 | 17% |
Unknown | 2 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 33% |
Unspecified | 1 | 17% |
Unknown | 3 | 50% |