Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance
|
---|---|
Chapter number | 17 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_17 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Stephen H. Craft, Salah S. Hassan |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 40% |
Student > Ph. D. Student | 1 | 20% |
Other | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Energy | 1 | 20% |
Materials Science | 1 | 20% |
Unknown | 1 | 20% |