Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence
|
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Chapter number | 3 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_3 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Adriana M. Bóveda-Lambie |