Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
An Analytical Framework to Stimulate Cross-Selling and Retention in the UK Financial Services Industry: A Case Study
|
---|---|
Chapter number | 112 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_112 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Maria T. Salazar, Tina Harrison, Jake Ansell |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 40% |
Student > Master | 2 | 40% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 60% |
Engineering | 1 | 20% |
Unknown | 1 | 20% |