Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
The Use of Swear Words in Print Advertising
|
---|---|
Chapter number | 44 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_44 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Brent L. Baker, C. Jared Broadus |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 25% |
Student > Postgraduate | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 25% |
Economics, Econometrics and Finance | 1 | 25% |
Unknown | 2 | 50% |