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Revolution in Marketing: Market Driving Changes

Overview of attention for book
Revolution in Marketing: Market Driving Changes
Springer International Publishing

Table of Contents

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    Book Overview
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    Chapter 1 Consumer Perceptions of Quality, Risk, and Value: A Conceptual Framework
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    Chapter 2 The Price is Right! Or is It?
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    Chapter 3 Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence
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    Chapter 4 Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement
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    Chapter 5 Do Other Customers Matter? Examining The Impact of Other Customers In Retail/Service Settings
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    Chapter 6 Who is to Blame? The Effects of Store Image and Product Branding on the Assignment of Responsibility for Failures Involving Multiple Firms
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    Chapter 7 Religious and Cultural Animosity Model Extension: Implications for Purchase Intentions
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    Chapter 8 Superstitious Beliefs in Consumer Evaluation Of Brand Logos
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    Chapter 9 China’s Changing Culture: Rural and Urban Consumers’ Favorite Things
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    Chapter 10 The Neuroscience of Consumer Behavioral Decision Making
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    Chapter 11 Fan or Fanatic: A Measure of Consumer Devotion
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    Chapter 12 Consumer-Based Brand Trust Scales: Validation and Assessment
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    Chapter 13 End-of-Life Care: The Need for a Cultural Transition
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    Chapter 14 Conceptualizing Franchisee Perceived Relationship Value: Implications for Behavioral and Performance Outcomes
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    Chapter 15 Why Do Leading Brand Manufacturers Supply Private Labels?
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    Chapter 16 A Dyadic Study of the Determinants of Exporter-Importer Relationship Performance
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    Chapter 17 Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance
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    Chapter 18 New Dynamics in the Global Supply Chain: Discovering Import Intermediaries
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    Chapter 19 Value Creation within a Service Dominant Logic for Marketing
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    Chapter 20 Leadership by Customers? Implications of Customer Involvement for Leadership in Service Companies
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    Chapter 21 An Evolvement Model of Customer-Service Provider Relationships
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    Chapter 22 Moving Educational Theory to Practice: Experiential Learning for Part-Time MBA Programs
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    Chapter 23 Teaching Marketing in A Developing Nation: A Reflective View
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    Chapter 24 Globalization and U.S. Universities: What Realities are Most Relevant to the Successful Internationalization of Their institutions?
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    Chapter 25 New Package Design: Evaluation of Consumer Experience
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    Chapter 26 Lead Products and Retail Store Choice Decisions
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    Chapter 27 Developing and Validating an Instrument for Measuring the Driving Markets Approach
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    Chapter 28 Organizational Learning and New Product Outcomes: Integrating Research Approaches
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    Chapter 29 Strategic Outcomes of Market Orientation and Market Segmentation
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    Chapter 30 Enhancing Customer Trust in E-Commerce Through Web Portals
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    Chapter 31 Ad Acceptance: Scale Development, Purification, and Validation of Cell Telephone Advertising Acceptance
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    Chapter 32 Individual Assessment of Humanlike Consumer Robots: An Extended Tam with Aesthetics
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    Chapter 33 Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment
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    Chapter 34 A Multiattribute Utility Model for Consumer Decision Making and Optimal Product Configuration
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    Chapter 35 Toward a Conceptulatization of Technology-Mediated Personalization (TMP)
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    Chapter 36 A Study of Service Quality, Perceived Risk and Personal Innovativeness in Internet Banking
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    Chapter 37 Building Customer Capital Through Knowledge Management Processes in the Healthcare Context
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    Chapter 38 College Students Go Mobile: An Age Difference in Mobile Service Loyalty Decisions
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    Chapter 39 Pressure Reduction Pressure and Trusting Relations
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    Chapter 40 The Impact of Service Quality, Relationship Satisfaction, Trust and Commitment on Loyalty: An Empirical Investigation in a Business-to-Business Services Context
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    Chapter 41 Customer-Oriented Selection and Pricing of Supplementary Services in Business Markets
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    Chapter 42 Gender Role in Advertising: Perspective from Feminism
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    Chapter 43 Is It ethical to “Scare” a consumer? An Examination of Ethics and Fear Appeal Advertising
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    Chapter 44 The Use of Swear Words in Print Advertising
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    Chapter 45 The Role of Consumer-Organized Anti-Brand Sites as Market Agents
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    Chapter 46 Consumer Response to Negative Information on the Web
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    Chapter 47 SPAM: A Consumer Perspective
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    Chapter 48 The Role of Emotions and Shopping Enjoyment in Visiting Web Sites Announced in Advertisements
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    Chapter 49 Virtual New Product Development Teams: An Integrated Framework of Interface Effectiveness
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    Chapter 50 Successful B2B Customer Database Management
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    Chapter 51 Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace
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    Chapter 52 Revising Courses in the Marketing Curriculum Based on Exploratory Research Using an Index of Learning Styles
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    Chapter 53 A Multi-Level Approach to Retail Management Education
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    Chapter 54 The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy
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    Chapter 55 The Role of Technology in Industrial Customers’ Perceptions of Logistics Service Quality and Their Future Purchase Intentions
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    Chapter 56 Towards an Integrated Theory of Logistics Service Competency: Orienting Firms Towards Service Excellence
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    Chapter 57 Broadening the Concept of Relationship Marketing
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    Chapter 58 A Revisit of Theoretic Model of Store Image Formation and its Application in Chinese Consumers
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    Chapter 59 A Consumer Ethnocentrism Model of Foreign Retail Store Patronage: An Initial Empirical Test of Extrinsic Cues and Moderating Effect in Beijing
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    Chapter 60 Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers
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    Chapter 61 The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product
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    Chapter 62 Congestion Pricing in an Internet Market
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    Chapter 63 Modeling the Role of Power Distance and Social Formality in Business-to-Business Relationships in India
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    Chapter 64 A Conceptual Framework of Mutual and Interactive Vulnerability in Business Relationships
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    Chapter 65 The Influence of Gambling Benefits and Acceptability on Casino Gambling Satisfaction
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    Chapter 66 Multiracials Versus Monoracials: Towards a Framework for Consumer Traits and Artwork Consumption
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    Chapter 67 The Application of a Mutual Cyclical Growth Model of Romantic Relationships to Investigate Consumer Brand Commitment
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    Chapter 68 First-Mover Advantages: A Cross-National Comparison of Mature and Emerging Market Consumers’ Attitudes Toward Pioneer and Follower Brands
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    Chapter 69 Globalisation, Levitt and the Evidence from Japan and Singapore
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    Chapter 70 Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda
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    Chapter 71 Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy
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    Chapter 72 A Configuration-Theory Assessment of How Incongruity in Sales Force Control Systems Drives Salesperson Performance
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    Chapter 73 Logistics’ Role in Interdepartmental Integration
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    Chapter 74 The Moderating Impact of Total Quality Management on Supply Chain Management: Implication of Competitive Advantage
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    Chapter 75 Capital Equipment Purchasing: A Stochastic Model of Industrial Buying Behaviour
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    Chapter 76 Location Efficiency Measurements and Diagnostics: A Data Envelopment Analysis Approach
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    Chapter 77 Customer Satisfaction and Price Acceptance in the Case of a Hungarian Electricity Supplier
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    Chapter 78 The Role of Choice and Gender in the Service Recovery Process: A Comparison Between Hedonic and Utilitarian Recovery Options
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    Chapter 79 Exploring Factors Affecting Consumer Intention to Use Mobile Advertising
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    Chapter 80 Direct-to-Consumer Advertising: Market Driving Changes in the Pharmaceutical Industry
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    Chapter 81 Online Interaction Readiness: Measurement, Antecedents, and Consequences
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    Chapter 82 Integrating Sales Force into Marketing Strategic Planning
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    Chapter 83 Operationalizing Relationship Value: An Empirical Study of Antecedents, Outcomes and Construct Dimensions
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    Chapter 84 Corporate Entrepreneurship and Resource Recombination: A Dynamic Capabilities Approach to Innovation
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    Chapter 85 The Effect of Scanning Behaviors on Marketng Managers’ Representations of Competitive Advantage
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    Chapter 86 Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms
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    Chapter 87 Employee Blogging: Builing Buzz from the Inside
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    Chapter 88 Customer Relationship Management in Professional Service Organizations: A Strategic Approach Towards A Sustainable Competitive Advantage
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    Chapter 89 Slotting Fees and the Market Power of Manufacturers
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    Chapter 90 Cigarette Placement in Movies: Priming Tobacco Risk-Related Warnings and its Social Effects on Youths
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    Chapter 91 Need, Want and Advertising
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    Chapter 92 Upper Echelons Theory and Market Orientation: TMT Characteristics as Antecedents to a Market Orientation
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    Chapter 93 Structural Antecedents of Market, Learning and Entrepreneurial Orientations
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    Chapter 94 The Importance of Cost Savings Factors vs. Strategic Factors in Outsourcing Decisions
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    Chapter 95 PhD Students’ Value Perceptions of Their Education: An Application of Means-End Chain Model
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    Chapter 96 Relationships between Article References and Subsequent Citations of Marketing Journal Articles
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    Chapter 97 A New Statistic for Item Analysis
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    Chapter 98 Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda
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    Chapter 99 A Characterisation of Consumer Empowerment Drawn from Three Views of Power
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    Chapter 100 Alternative Perspectives on Brand Personality: The Case of the Nonprofit Brand
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    Chapter 101 Global Ethics Versus Local Ethics: How Do Marketing Managers Make Ethical Decisions Across Cultures
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    Chapter 102 Open Skies Treaty, Competition Policy and Regulatory Issues: An Exploratory Analysis in Marketing and Public Policy
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    Chapter 103 All Desires are not Created Equal: Toward a Typology of Desire in Consumer Research
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    Chapter 104 Correlates of Materialism: A Comparative Study of Bangladeshis in Bangladesh and First Generation Migrant Bangladeshis in Sydney
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    Chapter 105 Are Consumer Innovators Less Resistant to Change Than Market Mavens?
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    Chapter 106 Mutual and Interactive Vulnerability in Supply Chain Dyads
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    Chapter 107 The Scholarly Book Buyer’s Decision Process: A National Survey of University Faculty
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    Chapter 108 Building Fan Identification in Minor League Sport Organizations: Individual Player vs. Team Approach
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    Chapter 109 Analysis of the Reforms in Chinese State-Owned Enterprises: A Principal-Agent Approach
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    Chapter 110 Online Communication Trust and Cultural Variables: The Comparison of American and Japanese Online Consumer Trust in Dynamic Pricing
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    Chapter 111 Perceived Supervisory Support: A Meta-Analytic Review
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    Chapter 112 An Analytical Framework to Stimulate Cross-Selling and Retention in the UK Financial Services Industry: A Case Study
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    Chapter 113 Factors Influencing Students’ Selection of Credit Cards: Some Initial Results
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    Chapter 114 Cross-buying Evaluations: The Moderating Role of Category Similarity
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    Chapter 115 A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
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    Chapter 116 Visual Perception of In-Game Advertising: Diagnostic Information Search and the Role of Expertise
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    Chapter 117 Does WEB Log Data Reveal Consumer Behavior? The Case of Analysis for an Internet Mall
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    Chapter 118 Estimating Willingness-to-Pay by Different Utility Functions: A Comparison of Individual and Cluster Solutions
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    Chapter 119 The Influence of Common Method Variance in Marketing Research: Reanalysis of Past Studies Using a Marker-Variable Technique
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    Chapter 120 Determinants of Foreign Product and Country of Origin Evaluations: The Role of Involvement and Information Type
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    Chapter 121 A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An Investigation in an Emerging Market - Mexico
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    Chapter 122 Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective
Overall attention for this book and its chapters
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Title
Revolution in Marketing: Market Driving Changes
Published by
Springer International Publishing, October 2014
DOI 10.1007/978-3-319-11761-4
ISBNs
978-3-31-911760-7, 978-3-31-911761-4
Editors

Spotts, Harlan E.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 66 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Iran, Islamic Republic of 1 2%
Estonia 1 2%
Ireland 1 2%
Ghana 1 2%
Unknown 62 94%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 16 24%
Student > Ph. D. Student 9 14%
Student > Master 9 14%
Student > Doctoral Student 6 9%
Professor > Associate Professor 4 6%
Other 11 17%
Unknown 11 17%
Readers by discipline Count As %
Business, Management and Accounting 22 33%
Economics, Econometrics and Finance 13 20%
Social Sciences 6 9%
Computer Science 4 6%
Engineering 3 5%
Other 3 5%
Unknown 15 23%

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