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Mendeley readers
Chapter title |
Superstitious Beliefs in Consumer Evaluation Of Brand Logos
|
---|---|
Chapter number | 8 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_8 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Yong Jian Wang, Monica D. Hernandez, Michael S. Minor |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 17% |
Student > Postgraduate | 3 | 17% |
Student > Doctoral Student | 2 | 11% |
Lecturer | 1 | 6% |
Student > Master | 1 | 6% |
Other | 3 | 17% |
Unknown | 5 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 44% |
Economics, Econometrics and Finance | 2 | 11% |
Psychology | 1 | 6% |
Social Sciences | 1 | 6% |
Design | 1 | 6% |
Other | 0 | 0% |
Unknown | 5 | 28% |