Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Value Creation within a Service Dominant Logic for Marketing
|
---|---|
Chapter number | 19 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_19 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Sabine Moeller, Martin Fassnacht |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Professor > Associate Professor | 1 | 33% |
Researcher | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Computer Science | 1 | 33% |
Social Sciences | 1 | 33% |