Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment
|
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Chapter number | 33 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_33 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Sandra S. Liu, Robert D. Melara, Jie Chen, Raj Arangarasan, Francesco Massara |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 50% |
Unknown | 1 | 50% |