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Chapter title |
Consumer Response to Negative Information on the Web
|
---|---|
Chapter number | 46 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_46 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Vishal Lala |